Q: What is meant by
"Marketing Creative"? Answer
a. The employees in the
marketing department
b. The content for
marketing and its creative aspect
c. The methods used to
distribute marketing material
d. The branding image of
the company
Q: What feature does
LinkedIn offer for pay accounts? Answer
a. Ability to post
pictures
b. Increased abilities to
connect directly and send messages to people
c. Ability to post in
Groups and create a Group
d. Ability to block users
Q: What is the term
adopted for updates posted by Twitter users? Answer
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q: How far into the
future should a company plan its marketing activities? Answer
a. Up to 1 year
b. 5 years
c. 1 month
d. Indefinitely
Q: What is the term
used for a person who is receiving updates of another Twitter user's updates? Answer
a. User
b. Follower
c. Connection
d. Friend
Q: What should be the
length of an effective blog post? Answer
a. Several pages in
length
b. No more than a few
sentences
c. A few sentences mixed
with several links to other sites and references
d. A few paragraphs
Q: What is the general
purpose of posting a video blog routinely to YouTube? Answer
a. It allows the company
to hard sell its products
b. It allows the company
to drive website traffic to its blog
c. It can be used to
disperse the company contact information
d. It allows followers to
create a personal connection with the employees of the company
Q: Which of the
following is an important aspect of creating blogs and posting content?Answer
a. Using a witty user
name
b. Posting at least once
a month to the blog
c. Social Media
Optimization
d. Using humor
Q: What is meant by
the "blogosphere"? Answer
a. The act of writing a
blog
b. Specific niche blog
community
c. The
interconnected community of blogs via linking to each other
d. Advertising done via
blogging
Q: What is a
"vlog"? Answer
a. Video Log
b. Video Blog
c. Log of blog activity
d. New technology to aid
in blogging
Q: What should a
company post on Twitter? Answer
a. New product launches
b. Significant company
news
c. Occasional day to day
posts of interest
d. All
of the above
Q: What is another
term for "social media"? Answer
a. Media Optimization
b. Consumer Generated
Media
c. Advertising
Socialization
d. Consumer Media
Advertising
Q: What methods of
social network marketing should a company always use? Answer
a. Blogging only
b. Twitter, Blogs,
Facebook
c. YouTube
d. Depends on the
company, their product, their audience
Q: How can a company
convert posts on Twitter to sales? Answer
a. Write demeaning points
about the competition
b. Write posts about
personal information of the CEO
c. Creating posts which
drive followers to their site
d. Constantly post
updates about how the company needs more sales
Q: How does creating a
social network marketing plan differ from a traditional marketing plan? Answer
a. The brand image should
be completely different for social marketing
b. The staff requirements
and skill sets for social marketing are different
c. There is no need for a
social marketing plan, but social marketing plan is required for traditional
marketing
d. Other than the method of delivery, a marketing
plan either way will be similar
Q: What type of status
updates would drive visitors to the company site? Answer
a. An update telling
friends they hope to see them all soon
b. A link to a new press
release hosted on the company site
c. A link to a third
party hosting a company press release
d. A picture of the CEO
Q: Why is it important
to have a company blog hosted on the company web domain versus a third party
blogging site? Answer
a. Required by law
b. Search engine rankings
will include hits on the blog as part of the overall website hits
c. Requires less effort
to maintain
d. Cannot be hacked
easily
Q: What is a
contingency plan? Answer
a. A second written plan
in case management doesn't like the original plan
b. A detailed marketing
plan
c. A set of actions to be
taken if the original plan does not perform as anticipated
d. A marketing plan
written just for social networking
Q: Which type of
marketing would a company blog be considered? Answer
a. Social Network
Marketing
b. Traditional Marketing
c. Both
d. Neither
Q: What do Connections
on LinkedIn effectively represent? Answer
a. Random strangers who
found the company
b. People the company has
sold product or services to
c. An avenue to disperse
coupons
d. People and other
companies the user is connected to directly
Q: What style of
videos can a company post on YouTube? Answer
a. Video
Blogs
b. Television Commercials
c. Product Demonstrations
d. All of the above
Q: What traditional
marketing technique is YouTube closest to? Answer
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail advertising
Q: What can a company
do on Facebook apart from their page to create a following?Answer
a. Post more updates than
usual
b. Post controversial
posts
c. Use several pictures
d. Use Groups, both
company originated and posting to other groups
Q: How can a company
use the same material for both traditional and social network marketing? Answer
a. Posting a luring
comment on Twitter to the company site
b. Selling ad space on
the company website
c. Utilizing a television
ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine
print ad with the company website
Q: How often should a
marketing plan be revisited? Answer
a. Never, once written it
is complete
b. As often as needed in
order to revisit the plan of action and revise any new actions
c. At company board
meetings
d. During the financial
review of the company each month
Q: Using which of the
following two methods can a company ensure that the proper audience finds their
YouTube videos? Answer
a. Post links on the
company blog to the YouTube videos
b. There is no method to
effectively direct people to the company videos
c. Use of keywords
d. Sending out mail
advertisements
Q: How can a company
create a forum for dialogue on LinkedIn? Answer
a. Post updates to the
company status
b. Use of Groups
c. Change the company
profile regularly
d. Post demeaning
comments for the competitors' pages
Q: What is meant by
"micro-blogging"? Answer
a. Blogging daily
b. Blogs which are posted
by companies, not individuals
c. Blogs with limited
individual posts, limited by character count typically
d. Blogging from mobile
devices
Q: What is one measure
a company can use to validate the usefulness of its video posts on YouTube? Answer
a. The number of
followers
b. The amount of views of
the video
c. The number of videos
the company has up
d. The sales volume of
the company
Q: Why is it important
to post to a blog regularly? Answer
a. It reduces the cost
per blog post
b. Keep readers engaged
and also gives search engines content to index
c. It gives the social
media marketing specialist something to do
d. It allows more chances
for the company to put down the competition
Q: What style of
blogging would be most effective for building relationships with customers?Answer
a. Using the blog only
for press releases
b. Posting resumes of the
company officers
c. Posting articles about
how terrific the company is, and putting down the competition
d. Writing posts about
the company and its ups and downs from inside, personalized approach
Q: What are the four
P's of marketing? Answer
a. Product, Price, Place, Promotion
b. Price, Popularity, People, Placement
c. Popularity, Product, Promotion, People
d. People, Price, Promotion, Placement
Q: What is the overall
goal of social media marketing for companies? Answer
a. Generate sales
b. Increase
company headcount
c. Increase their web
presence
d. Help accelerate
product launches
Q: What is the
ultimate goal of a social network marketing plan? Answer
a. To satisfy investors
in the company
b. To justify spending in
marketing
c. To find investors for
a company
d. Drive potential
customers to the company and give them an action item to perform
Q: What place does
Pricing have in marketing? Answer
a. Higher prices
guarantee a higher revenue stream
b. The company should
actively market how much their products cost
c. Different pricing
levels can be tested to see what elicits the best consumer response
d. Marketing based on the
pricing level relative to competition is important
Q: Which of the
following would be leveraging both social network and traditional marketing? Answer
a. Handing out print
advertisements with a coupon for a store
b. A print advertisement
in a magazine which drives people to a website where there is a free trial
offer
c. Posting an
advertisement on a message board
d. Hosting a video ad on
YouTube not otherwise seen elsewhere
Q: How is site traffic
useful in evaluating marketing? Answer
a. Overall site traffic
can be followed and a general idea of marketing's impact on it can be
determined
b. There is no
correlation site traffic and marketing
c. Ads can send receivers
to a specific landing page, which can be tracked
d. Product sales from the
company website can be attributed directly to the marketing campaign
Q: How does YouTube
serve a dual purpose in social media marketing? Answer
a. It can be used as a
company blog as well as video advertisements
b. It can be used for
company pictures and videos
c. It can be used to host
the company website as well as videos
d. It can be used as the
forum for dispersing company videos, as well as a host when embedding videos in
sites outside of YouTube
Q: How can LinkedIn
serve the company aside from social network marketing? Answer
a. Job openings can
easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can
be posted to the profile
c. Negative press about
the competition can be easily spread
d. Pricing lists can be
posted
Q: How does a blog
directly impact sales of a company? Answer
a. It tells customers
what products to buy
b. It can be used to talk
negatively about the competition
c. It is typically used
as the way to disperse company coupons
d. Typically a blog does
not directly create sales
Q: What is “guerilla
marketing”? Answer
a. Marketing geared
towards animal lovers
b. Marketing which relies
on time and energy rather than a large dollar budget
c. Aggressive sales
techniques
d. Marketing using a
large scale national budget
Q: What non financial
measure of marketing is important to track? Answer
a. CEO performance
b. Number
of new hires in marketing
c. Number of impressions
d. New
customer acquisition
